IHS Group Services

Reaching Target Audiences
IHS South Africa is committed to the view that effective circulation is as important in the publishing mix as editorial excellence and dynamic advertising. And, because reaching the right audience depends on systematic, ongoing research programmes, constant monitoring and fine tuning of circulation lists through registration drives is of paramount importance.

The move to circulation excellence has been facilitated by heavy investment in state-of-the-art computer systems that provide unmatched databases of information concerning the many industrial and professional sectors served by the group's various publications.

These databases, constantly updated through feedback from all companies within the group, are also the vehicle through which advertisers can effectively reach target markets using one of the direct mail services - Medimail, Specimail or FEM Card-Dek.

Financial Control
Tight financial control of the group's activities is accorded the highest priority. This control is implemented mainly through computerised budgeting and management accounting systems.

Because costs are carefully monitored and controlled, IHS South Africa offers services of the highest possible quality at the lowest possible cost.

Information Technology
Simultaneously looking at today and the future, IHS South Africa has established a division to focus on the company's information technology product development. This well-equipped division, employing programmers, Internet specialists and project managers, enjoys additional technical advice and input from the US-based IHS Group and its worldwide subsidiaries, ensuring the production of advanced information technology products and services.

State-Of-The-Art Editing and Production
Many years ago, DTP systems were installed at the Cape Town and Johannesburg offices of the company. Today, thanks to continual upgrading of hardware and software in order to stay at the leading-edge of computer technology, coupled to ongoing and intensive staff training, these well-run, professional DTP departments maintain the company's strong lead at every turn.

Today, apart from producing all the group's journals - editorial and advertising layout, design and reproduction - these departments are extensively engaged in developing CD-ROM and Internet projects to take IHS South Africa into the next century.